- Finding a local college
- Joining a CPA network
- Getting flyers printed
Now that you know the basic outline of this method, I will guide you through the simple steps you need to follow to do it yourself. Remember, if you are not a college student or you do not feel comfortable walking in to a college and placing down some pieces of paper, you can always outsource. I am sure everyone knows someone who attends college and if you tell them you will pay them even $50 to lay down some sheets of paper for a week at their next classes, they will do it.
Step 1: College scouting
To start off with, you will obviously need to choose a college near you. As with any marketing project, the larger the targeted traffic, the better. My college has about 50,000 current students so just think about the massive money making possibility. If I was able to get all 50,000 of them to sign up, I would have made $250,000!!
Once you have selected a college to target, the next part is to either go there yourself and plan where you are going to lay out your offers, or ask whoever it is you are outsourcing to, to scout it out a bit.
By having a look around and knowing where to expect people to be going and at what times, it will be easy for you to choose a time to enter the buildings and put your CPA offer on each of the seats.
Step 2: Join a CPA network
If you are not already part of a CPA network, you will need to join one in order to access different offers and get paid for them. There are thousands of CPA networks out there to use. Personally, I use MaxBounty and Neverblue as my main CPA networks to find offers. They both have a large selection of offers and are also reliable. Ultimately it does not matter what network you join as long as they have some decent offers and pay you for your work!
Step 3: Find a relevant CPA offer to use
There is no point offering a bunch of students something that they have no interest in!
Offers that work best are ones that give the person a chance to win a cash prize for entering in some basic information (Name, email address and maybe answers to some quick questions).
Prizes like iPods, store vouchers, etc. all work great. People will only take the effort to enter these details if they believe they have a chance to win something that is valuable to them.
Try to stay away from CPA offers that involve the person completing a long survey, most students just want something quick to do in the 5 minutes while they wait for their professor/lecturer to arrive and teach them.
Think about the offer before you decide to go with it. Ask yourself, “If I had 5 minutes, would I bother doing <the required work for the offer> in order to have a change of winning <the incentive>”
It is often best to choose a CPA offer that pays a bit lower but also requires a lot less effort to complete.
Step 4: Create your paper advertisements
In case you do not want to create your own from scratch, I have included a basic template in the next step for you to use as an outline.
You need to create something that is directly targeted at the students and is not generic.
Since you know the college that you are going to place the advertisements in, use this to your advantage. Make sure you include the college name on the advertisement so it looks a lot more official and makes the students think that the offer is only for them. Phrases like “Students of <college name>, WIN <the incentive> right now!”
It is important not to clutter the page with words or you will not get many people bothering to read it. Have the important things like the above phrase, the prize offered, and the website they must go to in large font so it stands out the most. What you want to do is grab their attention with the prospect of winning a prize. In smaller font, include details like how to complete the offer and how long it will take.
You can either use your direct CPA offer link or mask it in any way you see fit. I have found that registering a domain name which forwards visitors to my CPA offer works great.
Step 5: Deliver your advertisements
Now that you have created your advertisement, the next step is to go ahead a deliver them.
Place one advertisement on each seat/desk of the chosen room. If you can access a room with computers, you will get even higher conversion rates since everyone in that room will be on a computer and will be more inclined to complete your offer.
It is important not to make different offers every day of the week and put them in the same rooms. Eventually, people will get sick of doing them and won’t bother anymore.
Target different rooms with your offers so you can get your offer to the widest range of people possible. Repeat the process with a different offer twice per month as a maximum. If you make a new offer every week then you will notice a decline in the amount of people completing the offer.
Once you have been successful with a campaign at one college, move on to another one and give the previous one a break. This will ensure people will eager to see your next offer since they know it is a limited time offer.
Part 3: Offer Template
You do not need to have a whole A4 piece of paper for just 1 advertisement. To save paper and printing costs, printing 4 per page and then cutting them out works great. This means that for 400 advertisements, you will only need 100 sheets of paper!
Below, you will see a basic template that you can copy and use for yourself. This is the same template that I used for my offers so it will give you the best chance to be as successful as myself.
That’s all there is to it!
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